Rebekah Modrak is an artist and writer whose practice is at the intersections of art, activism, critical design, and creative resistance to consumer culture. Her artworks are Internet-based interventions critiquing brand appropriation and representation. Re Made Co. [remadeco.org] takes the form of an online company that recreates actual company Best Made Co.?s website, brand video, and social media. Re Made is identical to Best Made, save for the titling of the company, the substitution of an artisanal plunger for Best Made?s artisanal axe, and the placement of fictional founder Peter Smith-Buchanan in the position mirroring Best Made Co.'s founder Peter Buchanan-Smith. Re Made Co. critiques the celebration of white male aggression via the lumbersexual, and the transformation of functional tools of manual labor into expensive fetishes for leisure consumption.RETHINK SHINOLA is an online tour analyzing the Shinola company's representations of patriarchal whiteness that reinforce perceptions of its leadership in Detroit, and critiquing its circulation of images showing Black employees being grateful for this so-called governance. RETHINK SHINOLA resulted from conversations with artists, activists, historians, and marketing and communications scholars in Ann Arbor and Detroit, and nationally.Rebekah has explored related questions in written works, such as "Bougie Crap" [infinite mile, 2015] and Entrepreneurship 407: White Supremacy, Benevolent Institutions, and Shinola (Medium, 2018), which examine the partnerships between Shinola and the College for Creative Studies and the University of Michigan, and the ethics and effects of these collaborations on design, education, gentrification, and fortifying white supremacy. Rebekah is the lead author of Reframing Photography, a book of theory and process that reconsiders photography's omnipresence throughout the arts and other disciplines. She is a professor in the Stamps School of Art & Design at the University of Michigan.