Jonathan Schroeder writes about the intersections of branding, media, identity, and visual culture. He is the William A. Kern Professor in the School of Communication at Rochester Institute of Technology in New York. He received a BA from the University of Michigan, Ann Arbor, and an MA and a PhD from the University of California, Berkeley. He has lived and worked in the US, Sweden, and the UK. He has published in broad array of journals, including AfterImage, Body & Society, Consumption Markets & Culture, and InVisible Culture. His books include Visual Consumption (Routledge, 2002), the Routledge Companion to Visual Organization (2013; co-editor), Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (MIT Press, 2017; co-author), and Designed for Dancing: How Midcentury Records Taught America to Dance (MIT Press, 2021; co-author). He is a board member of the Race in the Marketplace Forum.