Janée N. Burkhalter, PhD, is associate dean of undergraduate programs and an associate professor of marketing at Saint Joseph's University's Haub School of Business. She teaches and researches at the intersection of entertainment, marketing strategy and social media. She is a marketing scholar, educator, and strategist with practical experience in marketing communications, career services, entrepreneurship, diversity, equity, and inclusion. She is a multi-talented and highly creative servant leader serving on the boards of two local non-profits.