Hye-ryeon Lee (PhD, Stanford University) is professor of communicology at the University of Hawaii at Manoa, and is also on the faculty of the UH Cancer Center, the Center for Korean Studies, and the public health program. She teaches and conducts research in the area of health communication. Her research focuses on investigating the process through which interpersonal and mass-mediated communication influence individual perceptions about social norms and expectations regarding health behaviors. She also conducts research to examine the mechanism through which culture and communication influence health behaviors among socially and culturally diverse populations. She has directed and participated in many research projects in the area of tobacco use prevention and cessation, cancer prevention and control, and health disparity reduction. Her work has appeared in major journals including Journal of Health Communication, American Journal of Public Health, Health Psychology, Journal of Community Health, Social Science and Medicine, Asian Journal of Communication, and Cancer Epidemiology.