I am an urban-cultural geographer researching at the intersection of cultural economy, placemaking, and urban planning. I teach and advocate for geography and urban planning to the up-and-coming. I completed my Ph.D. in Geography from the University of North Carolina at Greensboro. My dissertation research investigated racial inequities in consumption of craft beer in the Southeast United States attributed to spatial distribution and place-based marketing, bridging the gap between praxis and scholarship on cultural economies and identity production. Currently, I am an Assistant Teaching Professor in the Department of Geography, Planning, and Recreation at Northern Arizona University.